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The Essential Guide to Newspaper Advertising and its Various Formats

Dec 04, 2020 | Newspaper
Guide to Newspaper Advertising

Trusted, popular and undoubtedly the longest-running form of advertising, newspapers have been around for a while and have even played a crucial role in the nation’s history. Even while digital seems to be the way forward, you’ll find a variety of brands using newspaper advertising in their media and marketing plans today!

This is because of the fact that newspaper display advertising is known to generate good exposure, great reach and trusted leads for businesses. Moreover, audiences actually pay attention to brand messages that are printed. The content in newspapers is not intrusive since there is no coercion while the content itself scores high in engagement.

It’s safe to say that there are countless benefits of newspaper advertising!

However, there’s more to it than meets the eye.

Print advertising consists of a variety of variables (and it’s not just about using Times of India ads in a newspaper as most surmise). The size of the ad, the section in which it is placed in, the frequency of the ad and the use of colour – these are some of the most defining features that determine your expenditure as well as your success.

Of course, don’t forget about the formats that are available!

In case you’re not familiar, here’s a quick yet comprehensive take at them all.

 

Make the Most of Newspaper Advertising With These Type of Ads

Here is a list of ads In terms of formats:

Classified ads:

Descriptive, less expensive and super effective – this is probably the easiest way to describe classified ads. Charged on the basis of words and lines (since they don’t use graphics and images), they relate to people trying to buy/sell items, tender notices, situations wanted/vacant, property and the like. Even Times of India ads tend to be economical and will get the job done with ease.

Classified Display ads:

Bringing the best of both worlds together, these types of ads combine textual plus visual information in the same space. Charged by per square centimetre, they are more expensive and appealing yet informative. There are also options such as logos, borders, fonts and colours to grab the attention of readers. More visibility, better response rate and relatively affordable as well – what’s not to like?

Display ads:

If it’s about capturing attention, you’ll find that nothing compares to the power of newspaper display advertising! They are costlier than the other forms and have no space/size restrictions. With the aid of colour, images, graphics and text, keep in mind that larger space equals greater expense. The power of display ads lies in their ability to produce the best results and they come with a promise of maximum impact and ROI.

Inserts:

Inserts are stand-alone and come as a great alternative to direct mail. These ads come in the form of small booklets or postcards that can be pulled out of the newspaper.  While publications charge for its distribution, they have no say in terms of its content or print quality. These are typically aimed at drawing a crowd as they deliver coupon sheets, promotional announcements, etc.

Here is a list of ads In terms of objectives:

  • Property
  • Recruitment
  • Matrimonial
  • Name change
  • Education
  • Lost and found
  • Obituary
  • Public notice
  • Tender, etc.

 

A Quick Cheat Sheet For Successful Newspaper Advertising:

  • Classified ads can be made more attractive via bold text, tick marks, etc.
  • Look at the circulation and the type of audiences that a newspaper can reach
  • Consider the position of ads in terms of placement as well as the section 
  • Don’t run the same ad repeatedly –  just keep the basic design while tweaking the photo/copy
  • The inclusion of a photo is not compulsory but the professional look of an ad is
  • Use popular ad booking portals like Bookadsnow for the best ad rates

And there you have it.

The basics of newspaper advertising now at your fingertips. All that’s left is for you to identify your audience, create the ad itself and choose the newspaper that best resonates with your brand objectives.

Of course, it’s easier to just contact us at Bookadsnow to avail professional assistance with 360-degree advertising solutions for ROI that’s truly worth the cost. Yes, we do more than helping you book your newspaper ads online!

So pick up that phone and let’s get in touch today!
 

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