Looking For a High ROI? Turn Your Attention to these Newspapers!Nov 27, 2020 | Newspaper
Did you know that newspapers still play a vital role when it comes to creating a media plan?
Massive reach, true engagement, trusted content for audiences and better lead generation – is there a reason not to choose newspaper advertising? In fact, the IRS statistics of 2019 show an addition of 1.8 Cr readers for dailies since IRS 2017! Yes, they have survived the test of time and will surely work to your advantage.
But of course, not all publications will provide the impacts you seek.
So make a wise choice – choose from these 5 popular names for an ROI unlike any other!
Beyond a shadow of doubt, Dainik Jagran is India’s leading Hindi publication today! It conveys the latest in news in a variety of disciplines keeping the pillars of journalism intact. This newspaper started in 1942 and is said to have been instrumental during the Quit India Movement. Today, it’s influence spreads across 27 towns and cities with a strong readership of 7,36,73,000 as per the IRS statistics of 2019.
Also equipped with popular supplements, you will find names like Yatra, Tarang, Josh and Nai Raahein much to your advantage. Moreover, it is the ideal way to target the Hindi speaking audiences of India’s top cities!
Diverse supplements, exceptional circulation and viewership figures, objective journalism and reach that transcends geographical boundaries – Dainik Jagran has got it all! That’s precisely why it was and still continues to be the most read publication across the nation.
With readers across all over India, Dainik Bhaskar has become a highly rated Hindi daily that carries a stunning readership to its name. The name officially struck in 1958 while ‘Subah Savere’ , ‘Good Morning India’ and ‘Bhaskar Samachar’ were its early predecessors. Today, it represents the rising sun in journalism as a symbol of accurate and ethical yet engaging representation of news.
It’s no wonder that it has a total readership of 5,14,05,000 and an AIR of 1,53,95,000 (Q1 of 2019)! Also fortified with its own list of supplements like Rasik and Dharmdarshan, its name echoes strongly in more than 11 states with various editions in many corners across the country.
Use this wide reach to get your brand messages to your target groups! To make the most effective use of your media spends, a newspaper advertisement here will surely bring great benefits.
Being one of India’s oldest publications, this Hindi daily has become a favourite among generations due to its quality journalism and timely yet objective news items. It was founded in 1948 and is now headquartered in Noida. Whether Himachal Pradesh, Haryana, Punjab or Delhi NCR, it’s no surprise that an Amar Ujala advertisement enjoys great preference among advertisers.
Covering a variety of disciplines such as economy, career, lifestyle and business, its popularity is clearly reflected in its 20 editions across 7 states. In fact, its selection of supplements like Manoranjan and Rupayan will give you better targeting options based on your ideal demographic.
From a total readership of 4,60,94,000 (IRS Q1, 2017) to 4,76,45,000 (IRS Q2, 2019), it’s clear that the popularity of this newspaper is only growing with time!
Times of India
The number 1 English daily throughout the nation - The Times of India is India’s bestselling English publication with its unparalleled reach of over 500 cities and impressive readership figures. It has its origins in the year 1838 and is a product of Bennett Coleman (which is also known for creating other esteemed brands).
Covering regional, national and international issues with precision and objective accuracy, it has risen to become one of the most trusted names in regards to preferences and popularity. Whether tech, sports, lifestyle or entertainment, Times of India ads have more chances of visibility due to its comprehensive umbrella of well crafted information at one place.
Climbing from 1,30,45,000 (2017) to 1,52,36,000 (2019) in terms of total readership, this newspaper is far ahead of its competitors and is perfect solution when it comes to your advertising needs.
Beating the famed Times of India in regions such as Delhi NCR and Mumbai, Hindustan Times is definitely a force to reckon with in India’s journalistic scene. With its inception in 1924, it has come to enjoy great prevalence as a market leader today thanks to its loyal readership base and trustworthy content.
Its great mix of supplements like HT Shine and HT City offer enhanced targeting options based on interests. Backed by an average readership of 37.7 lakhs, the publication boasts an enviable circulation of 9,93,645 on a daily basis.
From regions such as Mumbai to Lucknow and Chandigarh, you can use the strong impact of a Hindustan Times advertisement to your advantage!
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Get in touch today and advertise in India’s leading publications at the best cost available!