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Reasons for Releasing Newspaper Ads in the Times of India

Jun 14, 2018 | Newspaper
times of india advertisement

Newspaper advertisements are the forms of advertisements that appear alongside with the news. These are the paid promotion of a product, service or an interest that is furthered either by a corporation or an individual. Newspaper advertisements have various sizes, they could be as tiny as a few running lines or a two-page spread. Their layouts are designed in high resolution; it could appear in either color or monochrome. It is important to keep in mind that the popularity of the daily determines the cost of the newspaper advertisements.

Newspaper Advertisements have different formats, they are as follows:

  • Classified Ad- This is the simplest format. It has no images only running text.
  • Classified Display Ad- This is an intermediary format; it has provisions for both text and image. However, there exist constraints to its dimensions and it appears on the classified section of the newspaper.
  • Display Ad- one of the most effective yet expensive forms of a newspaper advertisement. These are ads that can be published on a full page or a portion of the page. It has no particular size or page limitation.

The Times of India is one of the most popular English dailies in India

The Times of India traces its legacy back to 1838. As per the statistics of 2017, The Times of India has a readership figure of approximately 2,716,291 dailies. The newspaper is circulated in 38 prominent cities: Mumbai, Ahmedabad, Allahabad, Aurangabad, Bangalore, Bhopal, Bhubaneswar, Calicut, Chandigarh, Chennai, Coimbatore, Delhi, Guwahati, Hubli, Hyderabad, Indore, Jaipur, Kochi, Kolhapur, Kolkata, Lucknow, Madurai, Mangalore, Mysore, Nagpur, Nasik, Panaji, Patna, Puducherry, Pune, Raipur, Ranchi, Surat, Trichy, Trivandrum, Varanasi, Vijayawada and Visakhapatnam.

Given its extensive outreach and popularity, it opts as a publication in which most national and international companies prefer to release Times of India Advertisement. This publication releases various types of advertisements like Property, Recruitment, Education, and Retail among others.  

The points stated below clearly mention the perks of releasing Times of India advertisements:

  • TOI has an extensive reach that ranges across different demographics.
  • TOI is a result-driven platform with a high Return on Investment (ROI); promising high brand equity.
  • TOI has cost-effective advertising rates with high visibility.

Why Bookadsnow?

Lookad has introduced an online media platform called Bookadsnow. This portal provides individuals with an opportunity to book Newspaper advertisement in publications throughout India. With Booked snow, the process of releasing newspaper Ads is simplified. Although based in Kolkata, we can assist clients throughout India. Our experts personally negotiate lower ad rates for the clients keeping in mind their budget. We also have readymade templates that allow us to assist the client with the creative layout of the advertisements, even at the eleventh hour. Furthermore, after the advertisement is released, we continue to maintain ties with our clients. We provide them with a hard copy of the newspaper and link to the e-paper in which their advertisement is released.

How can you advertise in Times of India?

  • Select the preferred ad type and pick ‘The Times of India’ as the publication. Thereafter chose of the three Ad formats: Classified Text Ad, Classified Display Ad or Display Ad.
  • Send Bookadsnow a copy of the advertisements creative layout in a supported format.
  • Proceed to select the date when the client needs the advertisement to be released and submit the query.

Payment methods after an advertisement are booked with Bookadsnow:

Enjoy Times of India Advertisement by booking your ad through Bookadsnow, at unbelievable rates. Bookadsnow accepts payment methods include Credit Cards, Debit Cards, and Net Banking. We also support NEFT, cheques, demand drafts and cash collection from home/office as offline payment methods. Additionally, after the Ad is booked for Times of India Advertisement via Bookadsnow, an invoice will also be sent. The invoice will have dimensional details of the advertisement. Once the payment has been received, the ad will be released on the specified date in the desired newspaper.

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