Top 3 Bengali Television News Channels for Releasing Advertisements

Advertising via television has always been a strategic option for attaining both reach and ROI. Whether fostering awareness, promoting products/services, retaining loyal consumers or driving sales, this media definitely wins when you consider its high levels of engagement. This is due to the fact that television advertising brings the entire package of audio and video together - making it a force to reckon with despite digital media today.

But why should you consider TV news channels?

As we find ourselves amidst a nationwide pandemic, there is no denying the need for staying informed and aware during this time. Statistics point at a 298% increase in viewership where there was a rise from 7% to 21% concerning the share of news to total TV viewership. As the popularity of news channels climb higher and higher, advertising on TV news channels is perhaps the best way to capitalize on this shift.

“The reach of the news channels is 40%-50% higher than general entertainment channels (GEC).”
-          Vikas Khanchandani, Group CEO, Republic Media Network.

Of course, it is always important to specify the type of audiences you’re trying to reach since advertising on television is nothing short of a costly affair. If its Bengal, there are a few TV channels that will definitely give you the results you seek.

Here are the top Bengali TV news channels you must consider.

ABP Ananda

From the initial name of ‘Star Ananda’ in 2005, this Kolkata-based news channel enjoys a viewership share of 33% among today’s top Bengali channels. It is a prominent name in the vernacular market and reaches roughly 8 million Bengalis scattered across India. That’s precisely why the ABP Ananda advertisement rates are normally higher than the other channels.

The channel primarily aims to keep its viewers updated with the latest news and occurrences but without bias. Its primary aim of informing and empowering the public can be seen through its responsible and impactful journalism that strictly adheres to facts. Jumping to the number one spot in terms of numbers and ratings, the objective viewpoints and accuracy in reporting help shape public opinion through engaging yet credible content.

It is due to the representation of these values that ABP Ananda has withheld its status as the most-watched Bengali news channel today. Hence, it is definitely the ultimate destination for television advertising today! With 132176000 impressions recorded during week 14 of 2020 (as per BARC statistics), the channel is definitely shortlisted as one of the best in its respective category.

Zee 24 Ghanta

This is a 24/7 Bengali news channel that brings viewers the latest in politics, sports, business, entertainment, etc. Zee 24 Ghanta Bangla News drives viewership by virtue of its unbiased reporting, bold exposes and comprehensive coverage of current affairs.

Keeping the people of Bengal up to date with the crucial happenings of the country, its swift yet in-depth reporting has made it rank among the top 5 Bengali news channels today. With about 77158000 impressions as stated by BARC (week 14 of 2020) and a massive base of 3.2 crore viewers, Zee 24 Ghanta Bangla News is definitely a superb choice when considering a television advertisement.

“West Bengal is a priority market for all the advertisers, so with the brand legacy of ZEE 24 Ghanta, we are set to engage their consumers in the upcoming state elections.”
-          Manoj Jagyasi, Executive Cluster Head of Sales

DD Bangla News

Under the ownership of the state-owned Doordarshan, this channel was launched in 1975 with a variety of content including soaps, infotainment, current affairs and other programmes. It operated under the name Doordarshan Kendra Kolkata and it was only in the year 2000 that it was rebranded as DD Bangla.

Retaining the trust of countless, it has become a respected channel due to the quality of content it delivers. DD Bangla News seeks to inform, educate, entertain and engage while also serving as a voice of the people. Due to values such as these, it has carved a special place in the heart of the Bengali community and will continue to deliver.


To enhance your brand image, advertising on these platforms are sure to be beneficial in the long run. And the best way to do it? Bookadsnow! Making the entire ad booking process easy and effortless, you can expect great benefits like live TV ad monitoring, prime time booking of ad slots in top channels, best television advertising rates and other such advantages.  

So book your TV ads today!