What Are The Benefits And Advantages Of Indian Newspaper Society (INS) Accreditation?Feb 11, 2019 | Newspaper
The Indian Newspaper Society (formerly known as the Indian and Eastern Newspaper Society) is an independent body that authenticates circulation figures of Indian newspapers and periodicals. Founded in 1939, this organization plays a major role in protecting and promoting the freedom of the Indian press.
History of the INS
On October 11, 1927, a society bearing the name, The India, Burma & Ceylon Newspapers’ London Committee came into being. Its name was changed to Indian & Eastern Newspaper Society (IENS) on October 4, 1935. This was an organization based in London representing and acting solely under the authority of newspapers, magazines, reviews and other journals published in India, Burma, Ceylon and other countries of Asia.
The need was felt for the establishment of a coordinating body in India, comprising the proprietors of newspapers, which could deal directly and more expeditiously with the various day-to-day problems arising out of newspaper production. Thus The Indian & Eastern Newspaper Society came into being. It was inaugurated at a meeting of the representatives of the founding publications on February 27, 1939, at the Statesman House, New Delhi, with Mr. Arthur Moore, Editor of the Statesman in the Chair. Its primary object was to serve as a Central Body for promoting the common interests of newspapers in India, Burma, and Ceylon.
The founding publications were –
- The Bombay Chronicle
- The Times of India
- The Rangoon Gazette
- The Amrita Bazar Patrika
- The Hindustan Times
- The Hindustan Standard
- The Pioneer
- The Leader
- The Tribune
- The Civil and Military Gazette
- The Hindu
- The Madras Mail
- The Statesman
Advertising Agency Accreditation by the Indian Newspaper Society
The INS has an institutionalized system of granting accreditation to Indian advertising agencies in place, which enables the agencies, upon such accreditation, to access certain facilities from the members. The INS accreditation grants advertising agencies a certification of competence, authority, and credibility in the market.
The system operates in terms of the "Rules Governing Accreditation of Advertising Agencies and Rulings of the Society" adopted by INS in the year 1943 and subsequently amended from time to time. INS accreditation is a mark of credibility and excellence and offers a lot of benefits to agencies. Some of them are:
Confidence in the market and in public services: Having an accreditation makes an agency authentic, thereby generating confidence among customers. It is a symbol of trustworthiness and separates an agency from those that are not INS certified.
Reduction in bureaucracy: The use of accredited services in a sector can reduce the need for legislation. Accreditation provides an alternative means of ensuring the reliability of impactful activities. Using accreditation also reduces the risk of duplication, thus contributing to the drive for open, efficient and transparent services.
Enhancing business efficiency: Accreditation allows for a quick and easy response to new issues and priorities by swiftly adapting to rules and regulations already used by businesses to suit new circumstances. The efficiency of business increases manifold by the INS mark.
Public trust: The INS symbol helps in identifying advertising agencies that meet high standards. Customers are much more self-assured when they know that an agency meets the standards set by the INS.
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