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Questions to Ask Before Selecting an Advertising Agency

Jun 05, 2020 | Newspaper
advertising agency

Brands and businesses will never give up on releasing advertisements, be it on digital platforms or traditional platforms. Releasing an advertisement is the best way for a brand to reach out to its potential customers, thereby making sure to develop a brand presence among them. It is essential for any brand to highlight its brand ethos, the principles and its objectives. Hence, in this regard, it is essential for a brand to indulge in a smart advertising strategy. Thus, comes the role of an advertising agency where they are entitled to provide their client with end to end media solutions along with other benefits.


Working with an advertising agency, be it a newspaper, television or digital marketing agency, the work for any business gets simplified to a large extent while helping them to fulfil their goal. However, has it ever crossed your mind to ask a few questions to the agency with whom you are planning to get associated? Then, it is about time that you make sure to ask these questions to the agency to get the best of services and unmatched results as per your expectations.


Did You Ask these Questions Before Choosing the Agency of Your Choice?


Can you share with us the list of different types of companies you have worked with from different industries? Who is your ideal client, and why?

First and foremost, ask your client about the types of companies they deal with from different industries. Ask them to share with you the list of clients who work with them on a regular basis. This way, you'll be able to get an idea about their work quality and the types of companies they happen to attract.

What are the key features of your agency and what makes you stand out from the rest?

Ask your agency about their key features that define them on the whole. Learn about the services they are offering to understand whether it is meeting your requirements or not. Also, identify their unique feature or capability which might be lacking in other agencies.
Describe your company culture

Learn about the working culture of the organisation and how they deal with their clients. It is essential to know about their work culture to understand whether they deliver as per their promise.

How long have you been in business?

Ask them about their years of presence and work experience in the industry. This way you'll understand their knowledge catering to the advertising world and whether they have adapted to new tricks with the change in time.

What certifications do you have?

Check the certifications of the advertising agency. If it is a newspaper advertising agency, it must have INS accreditation and if it is a television ad agency, it should have AAAI membership. In the case of a digital marketing agency, it must be approved by Google.

How do you determine the price of an advertisement? Do you provide discounts?

As a client, you should definitely ask about the pricing structure of the company. Learn how they decide the price of a particular advertisement and proceed accordingly. Also, ask whether they offer discounts as most of the agencies are entitled to provide the same.

How do I book an ad with your agency?

Learn the process of booking an ad with the agency. Avoid agencies with a complicated method of booking an advertisement as it will only increase the level of confusion for you.

In addition, ask for the following:

  • Samples of relevant work
  • Case studies, particularly of long-term commitments showing outcomes over time


Now you know what you need to ask or look for before working with an advertising agency. If you have further doubts, you can go ahead and ask more questions to have better clarity about the agency. Make sure to invest in a good agency rather than feeling sorry later.


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