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How To Leverage Social Media For Brand Success?

Aug 07, 2017 | Newspaper
Social Media marketing Techniques

Social media for business is no longer optional. Popular social platforms have now become marketing giants. They offer businesses valuable data about customers and ways to reach those customers. Benefits of social media are thus manifold. Leverage the power of social media marketing and it can help elevate your audience and customer base dramatically. But getting started with no previous experience or insight could be challenging. It is vital that you understand the benefits of social media marketing.

Advantages of Social Media Marketing

There is a huge potential for social media marketing to increase sales. At the same time, a lack of understanding on how to achieve it prevails. Social media often leads to the discovery of new content such as news stories. It also helps build links that support into SEO efforts.

Social media marketing can lead to –

  • Increased brand recognition – Grab every opportunity you have to syndicate your content and increase your visibility. For your brand’s voice and content, social media networks are just new channels. Through these, you are more accessible to new customers, and more familiar and recognizable for existing customers.

  • Improved brand loyalty – Brands who engage on social media channels enjoy greater loyalty from their customers. You should take advantages of social media tools when it comes to connecting with your audience. A strategic and open social media plan proves influential in putting brand loyalty in consumers.

  • More opportunities to convert – Every post that you make on a social media platform is an opportunity for customers to convert. Build a following and you will simultaneously have access to new, recent and old customers. You will be able to interact with all of them. Every blog post, image, video or comment you share is a chance for someone to react. Every reaction could lead to a site visit, which eventually could lead to a conversion. Though every interaction with your brand does not result in a conversion, every positive interaction increases the likelihood of an eventual conversion. Your click-through rates might be low, but you have a significant number of opportunities on social media.

  • Higher conversion rates – One of the benefits of social media marketing is that it has a humanization element. Brands are more humanized when they interact in social media channels. On social media, brands can act like people do, and people like doing business with other people more than with companies. A higher number of social media followers improves trust and credibility in your brand and represents social proof. Simply build your audience in social media – it can improve conversion rates on your existing traffic.

  • Higher brand authority – When your brand name is posted online, new audience members will want to follow you for updates. The more people there are talking about you on social media, the more valuable and authoritative your brand will seem to new users.

  • Increased inbound traffic – Without social media, your inbound traffic is limited to people who are already familiar with your brand and those individuals who are searching for keywords you currently rank for. One of the advantages of social media is that every social media profile you add is another path leading back to your site, and another opportunity for a new visitor. The more quality content you syndicate on social media, the more inbound traffic you will generate, which in turn would mean more leads and conversions.

  • Richer customer experiences – Every customer interaction you have on social media, is an opportunity to demonstrate your customer service level and enrich your relationship with your customers, publicly. A personal experience lets customers know that you care. One of the key advantages of social media is the personalization it can offer.

Laws of Social Media Marketing

Want to maximize quality, or increase your online entry points? Abide by a few laws of social media marketing and build a foundation that will serve your customers and your brand. These are –

  • The Law of Listening – To reap the benefits of social media, listen more and talk less. You need to read the online content of your target audience and join discussions to learn what is important to them. That is how you create content and spark conversations that add value to their lives.

  • The Law of Focus – Specialise. Have a highly focused social media strategy intended to build a strong brand, then a broad strategy attempting to be all things to all people.

  • The Law of Quality – Quality always trumps quantity. Have a small number of online connections who read, share and talk about your content with their own audiences than a large number of connections who disappear after connecting with you for that one time.

  • The Law of Patience – Social media and content marketing success does not happen in a jiffy. You need to commit to the long haul to achieve results.

  • The Law of Compounding – Publish quality content and work to build your online audience of quality followers. When your followers share your content with their own audiences, it opens new entry points for search engines like Google to find it in keyword searches. These entry points could grow to more and more potential ways for people to find you online.

  • The Law of Value – You need to add value to the conversation. Focus on creating quality content and developing relationships with online influencers, then on conversions.

  • The Law of Accessibility – After publishing your content, be available to your audience. Consistently publish content and participate in conversations.

Reap the Benefits of Social Media Today

Social media marketing is a powerful way for you to reach prospects and customers. Your customers are already out there, interacting with brands through social media and if you are not speaking directly to your audience through social platforms, you are missing out! Learn the advantages of social media and bring remarkable success to your business, create devoted brand advocates and drive leads and sales today.

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