How To Get More Value From Your PR Campaign?Jan 23, 2019 | Newspaper
Reputation takes years to build and only seconds to lose. Instead of leaving it to chance, you need to take control and ensure you choose the image of your business that reaches your audience. To do that, you can go for a PR campaign, created in-house, or with the help of a PR company. When you control your PR message, you can manage the positive flow of information about you or your company. You can also handle negative comments and respond to them at the right time. Audiences nowadays are increasingly resistant to traditional marketing techniques, and a PR campaign is a great way to connect with them via channels they already know and trust.
Here’s what you can do to get more value from your campaign.
Decide what your objectives for the campaign are. Be focused and stay on-message in everything you do. This way you can monitor how effective your marketing strategy is as it progresses. You can achieve many things with PR – adding to the size of your audience reach, boosting sales, or improving the reputation of your brand. Therefore, set yourself measurable targets. Whether you implement your campaign by yourself or use a PR company, have a thorough knowledge of what you want to achieve, and have a realistic timeframe in place.
Focus what you do around your audience. Create focused customer personas to help you completely understand your customers’ wants and needs. When you decide on which publications to engage with, please remember that you will be communicating with your audience through an intermediary, such as a newspaper. You do want the journalists to buy into your business, but aim your message primarily at the potential customers in the audience.
Create targeted press releases. Construct them carefully and distribute to the right people. Go for a story with a strong news angle. Include relevant quotes and use them as sound bites. Include all the information a journalist would need to write a story from the material you send. Distribute your press releases to a media list that is relevant to your market.
Look for creative news angles. Offer something new, identify a problem your customers are facing and then conduct a research or a survey where you highlight this issue. You can offer a perspective on a relevant news story, or a strong opinion on a development in your sector.
Find something that is unique. You are one thing that you can guarantee is unique about your business. Generate a multi-dimensional PR campaign by creating and promoting your personal brand alongside your business.
You need to keep on referring to your PR strategy and assessing whether you are meeting your targets or not. A great way to do this is to conduct a formal monthly review. A campaign, if done right, is an excellent and cost-effective way to ensure that your customers are always in the know about what you do and that you are always presenting the most beneficial image of your business. To Get Instant Business, Book Magazine Advertisement now.