How Newspaper Advertising Rates Vary With Different Types And Sizes?Jan 23, 2019 | Newspaper
Newspaper advertising rates vary greatly on the basis of location, popularity & circulation of the newspaper and type of ad whether classified or display. If you want to get an idea about display ad rates for Kolkata market for booking full-page ad on front page of a newspaper with the highest circulation and readability like The Times of India, you can expect to pay a few lakhs easily. However, this price tag with Bookadsnow is highly negotiable due to our industrial relations and ability to provide bulk deals and offers that will make the activity worthwhile.
Classified, Classified Display and Impact Display Ads are three types of newspaper advertisement types.
Among the three types of newspaper ads, display ad sizes matter the most to the general advertisers because classified display ads and classified ads have a lot of limitations on the basis of ad sizes. Therefore, advertisers in general clamber and focus more on the display ad sizes as it can be booked in desirable newspaper pages and are charged on the basis of square per centimetre. Also, Rates of display ads in newspaper depend on the position of the ad, for instance: an ad published on the right-hand side of the newspaper are more expensive in comparison to the left. However, classified and classified display ads are of small scale, charged on the basis of the number of lines published which often tend to get lost in the aggregate cluster of classified display ads.
Scrutiny of Newspaper Advertising Rates for Classified Ads
Classified Text Newspaper Advertisement is charged on the basis of the number of lines published in any newspaper. The classified text ad rates vary with the advertisement published in various National & Regional newspapers, circulation, readability and popularity of the newspaper, ad size and city. To make the classified advertisement attractive from the lot, the advertisers can add a background colour, tick mark or can also make the text appear bold – all these changes come at an additional cost. Also, classified ads cannot be published on any page of the newspaper, classified display ads can only be published in the classified pages of the newspaper. Ads which are released in the classified format are matrimonial, property, recruitment, business, personal, vehicles, announcement, services, public notice and tender, name change, marriage notice, education, lost and found, obituary, remembrance and astrology.
Scrutiny of Newspaper Advertising Rates for Classified Display Ads
Classified Display ads allow the advertiser to implement creative to the advert. Since Classified Display Ads are published in selected classified pages, therefore to make it stand out, the advertisers can utilize images, logos, contrasting headers and footers in the ads. Classified display ad rates vary on the basis of their size in terms of square centimetre unit or column. Classified display ads are more costly than classified text ads but less expensive than display ads. Ads which are released in classified display format are matrimonial, property, recruitment, business, personal, vehicles, announcement, services, public notice and tender, name change, marriage notice, education, lost and found, obituary, remembrance and astrology.
Scrutiny of Newspaper Advertising Rates for Display Ads
Display Ads in newspaper can be published on any desirable page of any newspaper. Display ad rates depend on their size and page on which the ad is published. This type of ad can occupy a quarter of a page, half a page and even full page of a newspaper and cannot be less than 4X4 centimeter. Though the minimum size is subject to distinct newspapers, there are various additional charges that are applicable for specific page preference. Display ads are perfect for Business, Retail and Recruitment sectors.
Our INS accredited online portal has a tie-up with all the major Indian newspapers. Bookadsnow is an advertisement platform that assists you to submit your queries for the advertisement. We definitely understand your pain point of not being acquiesced with good advert pricing. Media rates are highly negotiable up to 80% - keeping this in mind, our online portal doesn’t display rate cards. We aim to assist every client individually and treat every query whether big or small separately. We get you the best the newspaper advertising rates and book your ads in a faster and smarter way depending upon your release date thereby saving your time and unnecessary efforts.
How to Book Ads with Bookadsnow?
• Visit www.bookadsnow.com
• Type the newspaper on the search bar and select the newspaper from the drop-down.
• On the icon of the selected newspaper, you will find two options View Details & Add to Plan. You can send your queries for Classified Ads, Classified Display Ads & Display Ads through these two options.
You can also email us at email@example.com to get an immediate reply. To garner more information, you can also call or message us at + 91- 9830400021 and our media experts will get in touch with you.