4 Small Advertising Changes that Create BIG ResultsFeb 09, 2021 | Newspaper
Every business spends significant resources on marketing their products and services. This entails a variety of ways to put yourself in front of the viewer’s eyes. And yet, not all businesses reap the rewards of their spends.
Your advertising ventures need to be as impactful as possible.
Especially when you consider your hard-earned money with your specific goal in mind.
Especially when you also consider new ways to attract customers and create engagement.
No, you don’t have to make major changes to your advertising plan. You just need small yet significant ones to jumpstart your way to success. And the good news is, we’ve already done the homework for you!
Here are a few important changes to make in order to get the results you seek.
Use all mediums rather than one
In short, an omnichannel marketing strategy promises more reach and brand visibility. This is easier when you picture different channels as separate communities – this exposure will increase brand recall while also simultaneously planting seeds of trust. So, whether a mix between television advertising and digital or local newspaper advertising with radio, go ahead and create an effective media mix while taking everything into consideration.
Work on messaging and content
As far as the saying goes, ‘content is king’ indeed. But how do you really stand out from the crowd? Where differentiation is key, you need to maintain consistent yet engaging communication. Remember. This is not just about languages and demographics. Rather, it’s more to do with brand messaging and the way you tell your story.
- Make it meaningful yet memorable
- Stay up to date with current trends
- Don’t be repetitive across channels
- Be clear with a strong purpose
- Focus on the message, not the length
- Keep an eye on the competition
- Never oversell – stay grounded in truth
- Add relevant CTA’s to advertisements
Target your true consumers
An effective way to reach your true audiences is by using the local flavours of languages. Whether television advertising or other means, the best suggestion is to use regional keywords, terms and phrases as well as local events to gain the trust of the real users of products/services. So, craft your messages based on what resonates with your target market and you’ll definitely capture their attention.
Use the power of video content
Facebook says that video boasts about 5 times more attention than that derived from static. Of course, choosing high-quality videos over an online newspaper advertisement is not the focus here. Its actually about using simple tools and incorporating video content alongside others. Did you know that consumers are more inclined (by about 27 times more) to click an online video ad rather than an average banner?
Also, did you know that videos have more chances (45 times more likely) of ranking Google’s first page? Bringing benefits in plenty, incorporating video to your strategy is definitely a move worth considering. In fact, it is still a better option in contrast to the high TV ad cost and restricted time.
Let’s face it – growing any business is nothing less than a challenge. This mainly applies to small ones trying to battle it out in the media space. Watch out for the wrong audience, wrong message and the wrong way of delivering it to them. If these three basic elements are wrong, everything from there onwards can be counted as wasted efforts.
So, if you find yourself stuck in a standstill in terms of revenue and lead generation, shift your attention to these tips and see big results down the line.
And if that’s not enough, get in touch with our media experts at Bookadsnow today!