Marketing Trends To Watch Out For In 2017Aug 12, 2017 | Newspaper
It is 2017 and marketers continue to deal with tangible growth and marketing ROI pressures. Address the challenges, opportunities, and complexities you are presented with this year with our list of the marketing trends 2017 will see.
There are certain Marketing Trends that need to be Follow
A balance of Customer Experience – This is probably the most impactful marketing trend in 2017. A tighter focus on improving the customer experience while driving growth makes you strive to use a balanced approach to building customer loyalty. Offset customer-centric methods based on your customers’ lifetime value with customer-focused techniques that enable you to provide relevant experiences across all touch points. Concentrate on what your customers value most. Symmetry between customer-centric and customer-focused methods will result in higher revenue and stronger customer loyalty.
Executive Branding – Traditional company branding and digital marketing are no longer sufficient. Executive branding is now considered a necessity since the pendulum has shifted dramatically to individuals as buyers and individuals as the voices of their companies. This has happened due to the internet, mobility and social media upending the traditional “command and control” marketing.
Artificial Intelligence/Machine Learning – The integration of artificial intelligence and machine learning into marketing will continue to increase in 2017. Artificial intelligence will provide business users with access to powerful insights before they are available to them, through the use of cognitive interfaces in complex systems, advanced analytics and machine learning technology. It will drive faster business decisions in marketing, e-commerce, product management and other areas of the business by helping close the gap between insights and action.
Visual Content Marketing – The primary driver for this is the desire to make content more engaging, compelling, and shareable than just the written word. The most common form of visual content marketing trends 2017 will see will be video, infographics and images in blogs and social media posts.
Influence Marketing – Though not new, influence marketing will begin to mature in 2017. The practice of finding people who are already influencing your market is influence marketing. For this, you need to focus more on social channels like Linkedin, Twitter and YouTube. This year will also mark the rise of micro-influencers who have fewer followers and less reach than mainstream influencers but tend to be a lot more focused on one specific topic.
Native Advertising – It refers to material in an online publication resembling editorial content which is paid for by an advertiser and which intends to promote the products and services of the advertiser. It is a viable alternative to the traditional banner and interstitial advertising and is blurring the lines between advertising and content. It will continue its upward growth curve in 2017.
Agile Marketing – Agile marketing is all about working smarter, not harder. It is quick and enables you to get the right things done at the right time. It is one of the hot marketing trends 2017 will see. Agile marketing means letting go of traditional barriers between departments and adopting a more collaborative approach, within the organization as well as the clients. Adjusting corporate culture to accommodate an agile model is challenging but its benefits extend far beyond sales.
Experiential Marketing – It creates an opportunity for your customers and prospects to experience your brand, whether in person or in a virtual setting. Integrate the latest marketing strategies and techniques into the interactions with your customers and prospects, so they can touch, taste and feel your brand. You can also use experiential marketing within your own organization to engage, educate and energize your employees.
Social Media – Marketers are becoming more successful at converting social media activities into sales leads, and therefore, revenue. Leverage the tools of social media and navigate the online culture so that you can learn to optimize relationships and reach clients.
Mobile Marketing – It is yet another one of the viral marketing trends 2017 will see, as more and more marketers realize the necessity of deploying mobile-friendly websites with responsive design.
Next-Gen Automation – Adoption of marketing automation technologies continues to be one of the fastest growing marketing trends 2017 will have. The next generation of marketing automation tools is now being used by all organizations to accomplish objectives such as driving e-commerce revenue, generating and nurturing leads, accumulating customer intelligence, managing cross-channel campaigns, and account-based marketing.
Shift back towards Traditional Marketing Methods – In an increasingly crowded digital market space, 2017 will see more and more companies going back to traditional media from social media, to grab the attention of their customers.
Live streaming – A lot more companies will use this as a promotional tool. With technology being readily available, brands are starting to wake up to the benefits of broadcasting in real-time.
Expansion of Data Visualization Tools – As a marketer, you need quantitative information to tell you who is buying what, when, why and what messaging is most effective for them. In 2017, data visualization tools will be more sophisticated as data analysis needs continue to be greater than ever.
When it comes to marketing trends, what is “in” is changing always. The industry is always evolving, updating and creating new ways of reaching the audience. We have discussed the marketing trends which will rule the industry in 2017. The foresight to plan ahead, to anticipate changes and to jump on trends before your competitors do will make you dominate the field of marketing.