How to Boost Your Business During the Festive Season?Jun 01, 2017
During the festive season, retailers slash prices with the expectation that holiday promotions will motivate shoppers to buy more products which will lead to business growth for them. Companies invest heavily to promote their sales. Businesses that fail to maximise the holiday shopping season, miss a huge revenue opportunity.
During the holidays, you have a chance to capture loads of new customers and grow your business.
A very specific motivation drives every purchase. You have to understand why your customers buy from you. That is the key to anticipating how their buying habits will change during the festive season.
The festive season is a marketer’s dream come true. Play your cards right and this season can be incredibly profitable for you and your business. Understand who you are and what you want to represent to make sure your campaign resonates with customers and you grow your business.
Creating a Consumer Profile for Business Growth
To anticipate your customers’ holiday shopping habits, understand who your customers are. If you have a consumer profile in place, you will have an idea of your target market. If you play in a niche market, you may have a single target audience. If you are a retailer with a wider range of products looking to grow your business, you are going to have a greater number of target audiences.
Identify your most profitable traffic sources and increase the time and funds assigned to them so as to make them more profitable. Use all the information you have your hands on to create detailed profiles of your target customers and leverage them to make more informed decisions about how to sell to them. That should be the primary focus of your growth strategy.
Grow your Business during the Festive Season
Once you have a clear picture of who’s buying from you and why, and also where your sales are coming from, you need to segment your customer data so that you can see how their behaviour changes during the festive season.
When segmenting your data, start by looking at the period beginning about a month before the holiday shopping season generally kicks off. Know when your sales begin to spike, and how they grow from that point on.
To get a head start on the holidays, promote ads weeks in advance of the shopping season. Doing so gives you ample opportunity to try new copy and images to learn how consumers react. With enough lead time, you can optimise your creatives to guarantee profitable performance when it’s go-time.
Promote your holiday sales early and you get first-mover advantage. This helps the prime buyers to choose you as their default shopping destination during the festive season and leads to your business growth.
Marketing Strategy for Business Growth during the Festive Season
Now is the time to leverage all the information you have collected to boost sales. Some pointers regarding your growth strategy are –
- Design your marketing for both niche and mainstream holidays
- Configure ads to display only during periods that your audience is most active and is most likely to buy
- Highlight your most popular seasonal products during your festive season ad campaigning
- Segment ad campaigns to target regular customers with specific messages as the holiday season begins
- Make sure you are using the right outlets for your message. Know where your customers are, and make a home there
- Plan a marketing campaign around a custom that is already stamped in the minds of the consumers so that people recognize the symbol and immediately develop associations with your campaign
- Produce holiday-themed offers. Keep your marketing efforts timely and relevant to maximise audience engagement, ROI and business growth.
- Make room for new traditions. Innovate. It gives you an opportunity to solidify your brand and achieve business growth in an evergreen way
- Create a social media plan
- Prioritise customer delight
Business Growth with Festive Season Campaigns
74% consumers rely on word of mouth as the top influencer of their purchasing decisions. Holidays bring people together and when people are together, they talk. They exchange first-hand accounts about where they are going, who they are following and the products they are using! Surely you want your product or service to be part of such conversations? Focus on memorable campaigns to take the centre stage this festive season so that –
- People relate to your campaign
- You have a storyline that incites emotion or a reaction
- Your customers have a way to share their own stories or contribute to the campaign
- The campaign is easy to share
If someone receives your campaign from a friend, it means so much more than seeing it in a commercial or even a Facebook ad. To grow your business, it is important that your customers become volunteered salespersons for you.
The Ultimate Growth Strategy for Your Business during the Festive Season
A successful holiday marketing campaign should be an emotional one. This is because though people tend to think their decision-making is purely rational, they do make decisions emotionally before justifying them rationally. You need to focus on the feelings that fit the season. Let your imagination and storytelling skills run wild and achieve business growth while you promote your brand during the merry season.
The festive season is the perfect time for you to leverage feelings of camaraderie, gratitude and interconnectedness to deeply engage with your customers on an emotional level and also to build trust and credibility and grow your business.
The holidays are a popular time to market. You need to put a lot of thought into your holiday marketing campaign. Stand out from the crowd while appealing to everyday emotions. A lot of spending occurs in the holidays. Your growth strategy should be to get your customers to spend with you and not your competitors.
Increase your ad spend immediately when you identify what engages customers. Continue to scale your budget as quickly as possible to maximise your exposure and set your holiday marketing to full throttle. Advertising helps you gain the necessary response and recognition for your holiday marketing.
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