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UTV Bindass Play

Language: Hindi

Genre: Music

Viewership: 45000

Launched on October 1, 2014, Bindass Play is a 24x7 Hindi music Indian TV channel owned by The Walt Disney Company (India). The programming strategy of this channel is based on mood mapping and curation via facebook, other social medias or SMS, where the songs are aired on requests by the audience. The day will start with energy filled music in the mornings, followed by relaxing melodies in the afternoon hours with soft music ending the day.

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