UTV Bindass Play
Launched on October 1, 2014, Bindass Play is a 24x7 Hindi music Indian TV channel owned by The Walt Disney Company (India). The programming strategy of this channel is based on mood mapping and curation via facebook, other social medias or SMS, where the songs are aired on requests by the audience. The day will start with energy filled music in the mornings, followed by relaxing melodies in the afternoon hours with soft music ending the day.
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Popular shows: Ishq Messenger, Ek Tha Trailer, Kaan Freshner, The Nik-Amma, Selfie Wala Show, Tweet Meri Beat, Melody Hain Remedy, and Chak De Phatte
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