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Isai Aruvi

Language: Tamil

Genre: Music

Viewership:

Launched in February 2008 , Isai Aruvi is a 24x7 Tamil satellite paid music channel belonging to Kalaignar TV. It airs music released after the 1980’s and is targeted at the youth.To strengthen its position, the channel has also entered into a partnership with Social Media India Limited(SMIL).

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