Genre: General Entertainment
Launched in July 2008, Colors is a joint venture of Viacom and Network 18 and Viacom’s flagship brand in the General Entertainment space in India. The channel became very popular as it offered a combination of ‘emotions’ and ‘variety’. Since its popularity, Viacom 18 went international with the launch of "Aap ka Colors” in the US. Recently, Viacom launched Colors Infinity and its HD version. One can watch it via internet or even download the App.
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Popular shows: Rising Star, Shani, Kasam Tere Pyar Ki, Shakti Astitva Ke Ehsaas Ki, Dil Se Dil Tak, Naagin 2, Ek Shringar Swabhiman, Thapki Pyar Ki, Udann.
Networks available on: Airtel- 116, Sun Direct- 304, Hathway - 3, Videocon D2h - 105
Media rates are negotiable up to 80%.
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