Animal Planet India is a country specific version of the American basic cable and satellite TV channel Animal Planet, owned by Discovery Communications. Initially, it focused more on shows that are educational in nature, but since the late 2000’s, it showcased more reality programmes. Its elephant with spinning globe logo was replaced with a text image of ANIMAL PLANET on February 3, 2008 as a part of Animal Planet’s revamping. The aim of the revamp was to change its image from being an observation-based to an entertainingly immersive channel, thus shifting its target audience from the whole family to adults.
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