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- Why My Mumbai ?
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Advertising in My Mumbai has survived the tides of time because it is effective and has the power to carry your message forward to millions. The beauty of advertising in My Mumbai lies in the simplicity of the process. There has been little change in the magnitude of the effect of a print ad.
Select the Right Edition and Package of My Mumbai for Advertising
This is sometimes more difficult than picking a newspaper. You must have noticed how My Mumbai has its dedicated editions for different cities. This makes sense when your services are localized or your products cater to a restricted community. First, you will have to understand the reach of the editions and special publications. Second, you have to know about the readership profile of these special editions. Only then will you be able to pick the right edition of My Mumbai. In case, My Mumbai does not have an edition for your exact location, then you should go for the location/edition closest to your original chosen location.
Choose the Right Supplement to Advertise in My Mumbai
While some supplements are dedicated to weekend fun and Sunday brunch infotainment, others are hard-core editorials on business, sports and even public notices. In many cases, several brands that sell lifestyle products or offer business counseling services find it more profitable to publish their ads in these supplements. Your selection of the supplement or the pullout will determine how far your brand or your product will reach. For example – if you run a real estate company, you need to pick a property related supplement that caters to your needs.
Select the Right Day for Publishing Your Ad in My Mumbai
Numerous studies have shown that newspaper advertising responses vary according to their day of publication. Let’s say, an ad published on a weekday got a moderate response. When the same ad was published on a Sunday, the response was impressive. This is simple human behavior and science. Sundays are usually lazy and people have more time to thoroughly peruse their newspapers. They are not usually just skimming through for the headliners or the “goodies”. On Sundays, people have more time to notice the ads and even advertorials. The study also shows that, if the newspaper has a supplement, the ads published in the main newspaper has fewer chances of being noticed. Publishing a print ad in the infotainment supplement of a daily during the weekend draws more attention to the ad. This elicits a better response and a higher ROI. The reason is a simple one. Regular readers expect categorical supplements on specific days of the week. They keep an eye out for these on certain days. Hence, they warrant more attention.
Include Contact Details and a Call to Action when Advertising with My Mumbai
Once you provide your contact information, your potential customer will automatically start to trust you a little more. This is especially true for the newer brands. In order to make yourself a household name, you need to advertise in the right places frequently and you need to provide your contact details. This makes business more tangible. This is nothing but humanizing a corporation or a company that might otherwise be intangible. A call to action is also very important in certain cases. If you want your customers to call a particular number or send an SMS, you should mention that in your advertisement. It also ensures that potential customers can get in touch with you from any location.
If you need help to go about advertising in My Mumbai, simply drop in a message and our media expert will guide you from start to finish in booking your advert.
Contact our media expert to book your advertisement in My Mumbai today.
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